Making a CASE for Branding
20 February 2012
Clemson and EM2 map the yellow brick road to a successful brand.
During the CASE District 3 conference, EM2 is co-presenting a session with Clemson University. Exploring our proven brand process and the collaborative nature of Clemson’s university-wide brand redevelopment, the presentation is called, “Okay, You’ve Got a Brand, So Now What?”
  Up, Up and Away
19 February 2012
EM2 debuts new brand at CASE 3.
CASE District 3 attendees will be the first to see our new brand in action. Visitors to our booth in the Exhibit Hall have a chance to win a ride in a hot air balloon- because we will move you.
17 February 2012
At EM2, we see everything through a brand experience lens.
After turning that lens inward, we developed our new brand. Strategy>Creative>Results EM2. Be moved.
  Educating the Educators
6 February 2012
Our resident brand guru shares his knowledge.
Chris Martin, EM2’s president and creative director, recently gave a brand presentation at the Georgia Independent Schools Association (GISA) Advancement Conference. The session addressed seven steps necessary to building a successful brand.
  Sharing King's Vision
16 January 2012
A new client with an inspirational mission.
We’re proud to be developing a new website for the Morehouse College’s Martin Luther King Jr. International Chapel, an internationally celebrated center for ethics and peace and a living religious memorial to Dr. King’s life and legacy.
  A New Chapter
5 January 2012
EM2 helps college grow and thrive.
As Atlanta Metropolitan College transitions from a 2-year program to a 4-year college, they’ve asked EM2 for an Admissions campaign to address their new challenges and opportunities.
  Experience Required
20 December 2011
Shorter CAPP engages EM2 on integrated campaign.
Current client Shorter University has expanded their partnership with us to include a brand and integrated marketing campaign for the College of Adult and Professional Programs.
  Making an Impression
14 July 2011
EM2 chosen by Mount Vernon Presbyterian School.
With a stellar faculty, innovative programs and accomplishments at every grade level, Mount Vernon Presbyterian School has a lot of bragging points. EM2 is redeveloping their brand and creating a capital campaign, which will highlight their strengths and strategy for continued success.
  Finding Hope in Michigan
20 May 2011
Hope College selects EM2 for complete brand redevelopment.
A hidden gem located in Western Michigan, Hope College is a private liberal arts college seeking greater recognition and a more diverse student body. A revamped brand, new collateral and redesigned website will help introduce them to the world.
  It’s a Brand New Day
15 April 2011
Austin Presbyterian Theological Seminary expands relationship with EM2.
WIth an EM2-designed capital campaign underway, APTS is looking toward a bright future. They turned to EM2 again for a brand redesign and admissions package that reflects their vision, mission and values.
  Two in the Bag
21 February 2011
While we love every minute of the work, acknowledgement
from our peers is a big, red cherry on top.

Recent word from CASE District 3 reports awards in two magazine design categories for BIZ, Robinson College of Business’ alumni publication, and Oglethorpe’s Carillon, also for alumni.
  From the Bahrain to the ATL
1 February 2011
The EM2 tribal circle continues to expand
We welcome our newest addition, Zubin Bhesania as managing director. Seasoned with 20 years of international experience managing branding and creative agencies in Toronto, Atlanta, Dubai and Bahrain, Zubin brings a unique combination of strategic leadership, multi-cultural project/team direction and senior client-service competencies, together with proven brand, marketing and creative insight. The Z-force has arrived.
  EM2 Speaks at eduWeb
18 July 2010

Lynn Donham to discuss the integration of brand and web site development
On July 27 at eduWeb in Chicago, this afternoon breakout session entitled “Bedrock or Shifting Sands – Brand as a Foundation for Web Development” will explore how your brand is the sum of every experience audiences have with you. And why your web site is one of your most prominent expressions. Whether your brand presence is lacking, needs an update, or enjoys a strong recognition, before you dive into a web redesign, understand how to best use your site to bring your brand to life. For more info on eduWeb and the sessions, click here.
  Accolades Times Three
6 July 2010
CIIS web site wins awards
The EM2-designed CIIS web site has received three Communicator Awards from the International Academy of the Visual Arts. For the “Visual Appeal” category, the site received an Award of Excellence; and for both “Structure and Navigation” and “School/University,” the CIIS site earned Awards of Distinction. The web site was developed after an extensive rebranding campaign by EM2. See the site at
  CIIS Site Recognized
15 June 2010
Web site included in showcase of education sites
The web site EM2 developed for CIIS was recognized by Smashing Magazine, which follows web development trends and techniques. Smashing Magazine profiled excellent education sites and highlighted the bold typography and color scheme of the CIIS site. For the full list, click here.
  EM2 Wins Gold
1 March 2010
EM2 receives three awards in national competition
The EM2-developed web site for the California Institute of Integral Studies was a gold-level winner in the 25th Annual Education Advertising Awards. Merit awards were also given to two other EM2 projects: State of Business, the external publication of the Robinson College of Business at Georgia State University, and Mississippi State’s Make a Statement recruitment campaign.
  2 Introduce: Welcome New EM2ers
18 February 2010
EM2 adds 2 new tribe members
There are some new faces around the EM2 offices. Tetia Dennis has joined EM2 as Director of Sales, responsible for new business development and client outreach. Exuding a vibrant, friendly personality, Tetia is EM2’s ambassador with potential clients. Jen Brock, a former client, is now the Director of Marketing – a role reflective of EM2’s growth and aspirations. With a need to make everything shine, Jen polishes our brand and makes sure we always have our best foot forward.
  Spelman Promotes Annual Giving
18 February 2010
EM2 creating Annual Fund e-marketing
Following the successful development of its largest capital campaign, Spelman again turned to EM2 for Annual Fund communications. The Annual Fund provides unrestricted money to Spelman, vital to their mission of educating women who can change the world.
  Introducing EmDash
9 February 2010

EM2 creates new e-newsletter
EM2 recently launched an e-newsletter for our clients and friends. Distributed bimonthly, EmDash offers a glimpse into our tribe – our newest projects, what’s on our minds and in our hearts, and articles we’ve read that can benefit you. See our first issue here and sign up to receive future newsletters.
  Aligning Technology and Design
22 January 2010

EM2 partners with software leader Ingeniux
EM2 is proud to announce a strategic partnership with Ingeniux, a software firm founded by a Microsoft team who developed MSNBC. Ingeniux is the leading provider of website content management to higher education – used in more than 100 colleges and universities. Together, EM2 and Ingeniux have produced sites for CIIS and NCEES that pair award-winning software with inspired design.
  Marketing a Virtual Library
15 January 2010

New campaign to promote digital library
EM2 has been chosen by Elsevier, internationally renowned academic publisher, to create an integrated marketing campaign for the ScienceDirect Business School Edition. This product provides independent global business schools with 24/7 access to an online library of the latest research, books and journals. The campaign will include direct mail and online and print advertising with international placements.
  New Year, New Partnership
12 January 2010

EM2 to help Reinhardt with new campaign
Reinhardt College in Waleska, GA has chosen EM2 to create a new admissions recruiting campaign. The printed pieces and redesigned website will reflect the value and strengths of this small college in Northwest Georgia.
  Magazine Wins Award
8 January 2010

Alumni magazine recognized by CASE
The State of Business, designed by EM2 for the Robinson College of Business at Georgia State University, has won a Special Merit Award from CASE III, the Southeast District of CASE. EM2 has worked with Robinson for more than 13 years, navigating the changing landscape of business education together.
  20 Marketing Tips Released
12 October 2009

EM2 releases lists of 20 marketing tips
In celebration of our 20th birthday, EM2 created a birthday present for our clients (we’re givers, not takers). We’ve seen a lot of changes in 20 years, but our commitment to you and your goals has not changed. These tips represent things we’ve learned, achievements we’ve experienced, and tools you need to succeed. All wrapped up in a pretty package. So go ahead, open your present and see what it can do for you.
  Shorter College Taps EM2
14 September 2009

Shorter College taps EM2 for evolutionary campaign
What will become Shorter University on June 1 is launching a new admissions recruiting campaign, and looks to EM2 to integrate its classic print with electronic media for better reach and response.
  Spelman College Launches Change. Means. Action.
4 September 2009

Spelman College designing its largest cap campaign
With the help of EM2, Spelman is preparing a new capital campaign to support scholarships for women, opportunities for faculty, programs for students to have global experiences and do research, and stronger connections with alumni.
  EM2 Births a Mascot
10 August 2009

EM2 pounces on Georgia Perimeter College mascot
The new GPC Jaguar debuted at Convocation in a 3-D costume that brought to life the regal, confident illustration commissioned by EM2. The 2-year college needed an inspirational mascot to reflect its championship athletics and help build school spirit.
  St. Martin’s Integrates 3 Campaigns
28 August 2009

EM2 designed integrated campaigns that emphasize how St. Martin’s gives students time to develop individually. The upcoming cap campaign is Time to Grow, Annual Fund is Time to Give, and Admission is Time to Learn.
  EM2 to Rebrand Clemson Alumni Association
1 September 2009

Clemson Alumni Association selects EM2 for brand and consulting project
Building on brand development work for Clemson University, the Alumni Association chose EM2 to assist them in developing a connected brand for the alumni association and planning its expanded leadership role with Clemson Alumni.
  MSU “Makes A Statement”
27 August 2009

New Mississippi State University admissions campaign hits the road
There’s a new buzz at Mississippi State and among its prospective students. New print materials and a new admissions website “Make a Statement” about the value of an MSU education and the aspirations of its students. EM2’s work included prospective student research and a communications audit as a basis for the creative concepts. The choice of design directions was finalized during a campus visit event with more than 1,700 prospects, who voted on the direction they found most compelling.
  New NCEES Brand Launches
11 September 2009

New NCEES Brand launches at annual meeting in Louisville
The S.C.-based association that examines engineers and surveyors seeking licensure unveiled their new brand identity this summer. EM2 was selected for the project in a wide search process last year. The brand is the first of three initiatives with EM2, including redeveloping and redesign of the Web site and creating an integrated marketing plan for the organization.
  University of the Pacific taps EM2 for Site Redevelopment
20 August 2009

University of the Pacific taps EM2 for comprehensive site redesign
A leading private university with campuses in Stockton, Sacramento and San Francisco, CA, Pacific aims to add Web 2.0 capabilities to a forward-looking new design, running on the Ingeniux Content Management Program.
  Alex Bundrick Promoted to ACD
1 February 2009

Alex Bundrick promoted to associate creative director
after first year of tribal membership

After her first year with EM2, Alex Bundrick is handed some larger reins in her design position at EM2. “She’s earned it,” says Chris Martin, EM2 Creative Director. “She’s headed up some very comprehensive brand identity engagements this year. And proven her ability to be thoughtful yet thorough at every stage of development. She has a quiet, sensitive aesthetic that can really capture the essence of client’s character.” Alex will lead the creative efforts of EM2 as second in command.
  Year Begins with New MSU Engagement
28 January 2009

EM2 wins contract for branding/admissions engagement with Mississippi State
Through a formal RFP process in competition with top marketing firms in the U.S.,
EM2 was chosen to work with Mississippi State University‘s Office of Admissions and Scholarships to redevelop a new brand identity structure. After a thorough discovery process and a targeted research study, the first application of the new identity will be a fresh concept for an integrated, multiple media admissions campaign. Launch of campaign is scheduled for July.