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Robinson College of Business Alumni Magazine

With the help of EM2 since 1996, this has become a major PR tool and thought leadership pub, demonstrating who the RCB at GSU is, and how its faculty and grads contribute in Atlanta and worldwide. Updated every 3 years, the magazine was recently redesigned for a slightly younger prospect (25-45). Not surprisingly, the print run (50,000) usually coincides with AACSB pub dates.